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Amazon Brand Registry - How Does It Work?

20 Feb 18
What is Amazon Brand Registry?
Who can use Brand Registry on Amazon?
Amazon Brand Registry Benefits
How to apply for Amazon Brand Registry?
The Eligibility Requirements for Amazon Brand Registry
Final Thoughts
FAQ

Would you be shocked if you found out that many of Amazon’s top sellers use outside resources to increase sales? With Amazon Brand Registry, you can use these same proven methods to better your brand. Don't let your competition get ahead of you by using these tools.

Amazon Brand Registry

What is Amazon Brand Registry?

Amazon Brand Registry is a powerful set of tools that can change your business model for the better. Those who register have access to valuable resources that can help boost sales by making your products more visible to buyers.

Keeping your brand afloat in the ever-raging sea that is Amazon can be a challenge. Naturally, you want people to see your products. But with all the competition, it is hard to know where to start. It often takes a lot more than simply making a listing with a nice photo and description. You need to be ahead of the curve at all times so you and your products stay relevant.

One of the best ways to do that is to ensure that your brand is protected. In doing this, you stand a better chance of staying unique while projecting a professional image. This will help to attract more traffic to your listings while earning you good rapport with your customers.

You will be able to change aspects of your account that otherwise would not be possible. And since this service is free, there’s no better time to start protecting your online property. We’ve compiled a detailed guide to Amazon Brand Registry and what it’s all about. You’ll find helpful information that will direct you in getting your hands on this valuable resource.

With so many sellers on Amazon, protecting what’s yours is becoming more and more crucial. It's also becoming more crucial to optimize your product listings as well as monitor your competition to ensure you're not one step behind. We hope the information we’ve gathered is useful in helping you get started in taking your Amazon brand to the next level.

Brand Registry can protect your copyrighted descriptions across Amazon, too. Doing this ensures that no one can use things on Amazon that are registered to you. This includes proprietary photos, as well. You’ll have the power to stop copycats dead in their tracks.

If you’re just getting started on Amazon, you might be wondering if Brand Registry can help you. If you’re planning on Amazon being your main source of income, Brand Registry can make all the difference in your being successful.

Let’s just look at keywords for a moment. Because you’ll have access to the latest keywords used, you can use this knowledge to shape your listing in a way that reflects and incorporates what people are searching for the most.

This will make your listing one of the first choices buyers see. And since you’ll have the inside scoop on what’s currently trending, you’ll know what products to feature or stay away from. Why pour money into something that simply isn’t currently selling? It’s a great way to make a first impression.

You’ll get loads of marketing tools to ensure that your brand is advertised in the best way possible. Consumers will soon begin identifying you with the most popular products, paving the way for some serious revenue.

If you’ve been using Amazon for any amount of time, you’ve most likely noticed that there are certain limitations placed on you. Having a standard Amazon account gives you limited control over what you can change when listing an item.

You’re pretty much locked in as far as what you can do creatively. Imagine being able to better modify your products in ways that serve to increase traffic. With Brand Registry, you can do this and a whole lot more.

This is what allows you to really spice up your listing. You can include a unique story about your brand. A brief history of you getting started, perhaps. Anything that will help consumers connect with you and your products.

Instead of having plain images, Brand Registry lets you use enhanced photos. You may have seen these being used on Amazon already. Some sellers have images that let you see more business information or product details when you float your cursor over them.

Being able to incorporate these kinds of backstories and pictures is huge. You will look special to shoppers. These listing layouts can serve to be more inviting to your customers, too. If you can come up with a creative way to get people talking about you, traffic will increase. This can lead to better profits, higher conversion rates, and more.

In this day and age, it’s important that your online persona is fresh and unique. You need to stay ahead of the competition by maintaining your virtual presence now more than ever. With the tools Brand Registry offers, you will soon be on your way to having an attractive and professional brand with major appeal.

Let’s discuss some of the great features this powerful but simple step can do for you. If you own a trademarked product, you owe it to yourself to have it protected. Here, we’ll dig into what makes this so beneficial to you and your customer base.

Amazon Brand Registry

Who can use Brand Registry on Amazon?

It doesn’t matter whether you own a unique brand or are an authorized distributor. You can benefit from Amazon Brand Registry regardless of your position. And you don’t have to be a top seller with years of experience to become a success, either. It's available to just about everyone.

Brand Registry will guide you through the sales process to ensure you get the most out of your investment. By using their services, you will have a strategic advantage guaranteed to give you results.

If you’re just getting started with Amazon, it’s important that you take every precaution possible in protecting your brand. Online thieves prey on newer sellers, as they are often more susceptible to having their goods swiped.

Did you know that there are manufactures out there who are afraid to enter the world of Amazon because they’re afraid of their brand getting destroyed by thieves? They think copycats will come along, steal their ideas, and diminish their value. Think of the extra income these folks are most likely missing.

It doesn’t have to be this way. Brand Registry should be required for anyone who signs up with Amazon. If you have a product that’s trademarked, Amazon should make you go through the process during registration. Maybe one day. There’s minor paperwork and verification involved, so it’s probably a time constraint.

If you’re reading this and are one of those manufacturers just described, keep reading. It doesn’t have to be the way you think. Let us help you get through the process. Learn more about how this can truly benefit you and your business. Don’t miss out on a piece of this enormous Amazon pie any longer.

Use this guide to help you make the right decisions in getting your foot in the door. Amazon has many resources available to point you in the right direction so your experience is safe and enjoyable. Brand Registry is one of those tools that will serve you for years to come. You will be protected with the assurance that your information can’t be used by someone else.

Amazon Brand Registry Benefits

As with any service, there has to be something in it for you. Signing up with Brand Registry gives you numerous benefits that are sure to help you grow your business. Let’s go over a few reasons as to why registering your product can be helpful to your growth.

After you’ve read over the benefits, be sure to check out applying for Brand Registry. We’ll walk you through the process so you’ll know what to expect. Soon, you’ll be well on your way to having your brand and products covered by Amazon’s services.

Your listings will flourish with flavor and freshness. You’ll be leaps and bounds ahead of other sellers. Your page will stand out and keep people coming back for more. If used correctly, Amazon’s Brand Registry can improve your income. That’s a huge statement. Let that sink in.

Brand Protection

Sadly, the world of Amazon can be pretty cutthroat. All too often, you see successful sellers outright stolen from. Anytime you have a competitive environment, it tends to attract unscrupulous characters who will do just about anything to make a quick buck.

When people see something successful, they want to be a part of it. Some, however, take it too far. Instead of trying to improve on what you’ve created, they would rather ride your proverbial coattails by copying everything you’ve created.

You put a lot of hard work into making your listings unique. By having someone come along and use your stuff for their own personal gain can be a pain in the neck. But it can do a whole lot more than just stress you out. It can negatively impact your brand.

Put a stop to this behavior right away by proactively signing up for Amazon’s Brand Registry. If you delay is using this free service, you run the risk of online thieves taking your efforts and making them their own.

This wouldn’t be so bad if it just stopped there. Imitation, after all, is the sincerest form of flattery. But when someone profits off of your work. Well, then we have a major problem. Let’s just discuss a couple of the negative effects copycats can have on your brand.

If someone goes to search for your fresh and exciting product and sees a near-identical listing, it detracts from your brand’s value. This can result in less traffic, less word of mouth, fewer reviews, and fewer PPCs. As you can see, there’s definitely a domino effect here. It is vital that you take whatever necessary steps to ensure that this doesn’t happen to you.

Since the Amazon Brand Registry program protects what is rightfully yours, if ever you learn that someone has swiped your trademarked goods, Amazon will promptly delete the thief’s listing. You can sell with confidence and the peace of mind that what’s yours will remain yours.

Just bear in mind that there is a process you have to go through to complete this action. It’s pretty straightforward and Amazon provides plenty of information and links after you sign up and effectively register your brand.

Brand protection is wonderful. But did you know that there is even more that Brand Registry does? It also works to delete fake products. With over half a billion items available on Amazon, it would be shocking if scammers didn’t use the platform for nefarious reasons.

It’s just the age we live in. The internet has allowed thieves to be craftier than ever, and unfortunately, Amazon is an excellent place to apply their craft. You can count on seeing less scam listings thanks to Brand Registry.

Better Control

Amazon uses a lot of algorithms to make its digital world go ‘round. This impacts sellers to various degrees, as you have less flexibility in how you list your goods. Brand Registry actually works to give you greater flexibility.

By taking advantage of their services, you will benefit from some really nice features. For one thing, you get ASINs (Amazon Standard Identification Numbers) instead of boring UPCs and the like.

This will give you better visibility and help prevent confusion with similar listings. You’ll also have more options in posting pictures and writing descriptions. You can even make adjustments to your title.

Having the ability to modify nearly every aspect of your listing is a huge leg up. You’ll be light years ahead of other sellers. You’ll have better descriptions, better titles, and more. And best of all, it’s protected from virtual thieves.

Greater Access

While it’s true that Brand Registry is available for sellers and authorized sellers alike, there are some things that can automatically approve you for use. For example, if you design, create, and sell your own stuff. This will give you the very same benefits as, say, a high-ranking company like Nike.

If you make products for big-box stores, you’ll have instant access to Brand Registry. If you’re a private-label owner, you too will be approved. Distributors and manufacturers are also pre-approved.

You’re guaranteed to have the most accurate listings with the most up-to-date information. You’ll be better listed and your sales will improve. You’ll also get some of the best customer support available.

It’s important to note that if you sell books, movies, or other similar media, you won’t be eligible for Amazon’s Brand Registry. If you sell items like sports memorabilia, you’ll be disqualified, as well.

amazon brand registry cost

How to apply for Amazon Brand Registry?

Obviously, you will need an account to get started. If you’re new to Amazon, your first step is to go to Amazon Seller Central. From here, you can sign up to become an Amazon seller. After you have successfully created an account, head over to their Brand Registry Portal.

Step 1

Once in the portal, you need to create a Registry Account . You’ll need to have some specific information handy, so let’s cover what you’ll need.

  • Enter your corporate information
  • Verify your identity . Amazon does this by sending a text message to your mobile phone.
  • After you have verified who you are, you’ll need to accept Amazon’s terms of service . Click SAVE.

Steps 2

Now that you have verified all the important legal information, it’s time to get your brand enrolled into the Amazon Brand Registry .

  • The first step in doing so is heading to the Brand Eligibility page. We discussed this earlier. This is where you enter in all the pertinent information regarding your brand. After entering the requested data, click on NEXT.
  • More information is needed, so you’ll be asked to provide Amazon with any and all Intellectual Property . This includes things like trademark information, registration numbers, etc. Once completed, click NEXT.
  • You will then be prompted to enter your Identification . This is stuff like social media info, logos, what your product looks like, and more. After providing this data, hit NEXT.
  • Finally, Amazon wants your Characteristics . This is heavy on more in-depth information that details your brand. Here, you’ll provide any product barcodes, licensing info, etc. When you’re finished, you can click SUBMIT APPLICATION.

Steps 3

This is the boring part; waiting for validation . It typically takes Amazon between two and 10 days to complete this process. This is due to Amazon sending your Case ID and provided details to the patent and trademark office.

There’s a lot of back and forth here because you need to let the office know to expect information from Amazon. Once received, though, this gets sent back to you.

  • You should soon get a code, with which you’ll use to sign in at Amazon Seller Central.
  • Enter your Case ID and click GO.
  • You will then click on Respond or View and select Reply.
  • Enter the code and SEND.

After all of this is completed, give it another day or two and you should register and good to go. Once completed, you can start selling your items knowing that they are yours and that no one can use them. Whether it’s photos or detailed descriptions, Brand Registry keeps you protected at all times.

And if someone does try to steal your info, Amazon will shut them down. Your items stay fresh and unique this way, allowing you to maintain your online image.

The Eligibility Requirements for Amazon Brand Registry

There are a few Amazon Brand Registry requirements before you get started. Aside from having an active Amazon account, you need to have a registered trademark that is active. You can also use a pending trademark application from Amazon’s IP Accelerator.

Trademarks you are registering have to be text-based or image-based and be in the form of a mark. This should have numbers, words, or lettering. Trademarks are accepted from the following countries: United States, Canada, Mexico, Brazil, United Kingdom, Germany, Italy, Spain, United Arab Emirates, Japan, India, Turkey, Singapore, Australia.

Final Thoughts

The competitive nature of Amazon means there are potential thieves out there who will try to copy what’s rightfully yours. It’s tantamount to growing your business that your products stay protected.

This stretches far beyond just your items. Information pertaining to your listing is guarded, as well. Photos, descriptions, and other texts are valuable. You’re taking a risk by not registering your trademarked goods. You don't want someone else to profit off of your hard work.

The process isn’t difficult and will only cost you a little bit of your time. And since the service is free, it’s the easiest and safest thing you can do for your brand. By staying protected, you are ensuring that your brand stays fresh and exciting.

If a bunch of copycats could just use all of the hard work and use it for their own purposes, you would soon lose the appeal that makes you unique. This is why it is so important that you look into Brand Registry.

FAQ

Do you need a trademark for Amazon brand registry?

You do. As we discussed above, Amazon requires that you provide them with all data relating to your trademarked product before registering. Once you have completed the required steps, you can enjoy selling with the peace of mind that no one can take your Amazon listing information.

How long does it take to apply for Amazon brand registry?

All in all, you’re looking between four and 12 days. There’s a little bit of downtime as you wait for Amazon to get back to you. But once everything is verified (including you), Amazon will generally have you registered within two days.

How much does it cost to register a brand on Amazon?

As of this writing, Amazon Brand Registry cost is zero. Now, if you haven’t yet trademarked your brand, that’s a whole different matter entirely. You can expect to spend a few hundred dollars to start.