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Writing LinkedIn cold messages with templates

21 Aug 12

Many people wonder if it is okay to send cold messages to potential employers and it is safe to say that it is perfectly fine to send them cold messages. LinkedIn allows prime members to send cold outreach messages to anybody on the network. Otherwise, you'll have to buy InMail Credits or limit your contacts to individuals with whom you already have a connection. These messages are similar to any cold outreach messages that you send via email. There are some things you need to know before sending cold messages and they are discussed in this article.

What are cold messages?

Cold messages are basically introductory messages that you send to your potential employer or any other personLinkedInLinkedIn you want to connect with. It can provide you with opportunities and help you in networking. It also shows your effort and willingness to go above and beyond to attain your career objectives.

When can I send cold messages?

Cold messages are sent for various purposes. Here’s why you should send one:

  • For expanding your network
  • For applying for the job
  • For letting the employer know that you have applied for the job.
  • For saying thank you after an interview
  • For sending email to the people who are not connected to you
  • For setting up an interview

These are the main reasons why people prefer to send cold messages on LinkedIn. 

Benefits of cold messages

Cold messages are a good way to let people know your priorities. It will show that you are determined and willing to make efforts. Here are some more reasons why cold messages are beneficial for your career:

  • They go in an inbox that is often checked by people. The majority of professionals check their email inbox several times every day. So you have a good chance here to get noticed.
  • They are tenacious. You can send follow-up emails in addition to your cold email, but don't go overboard.
  • They are not intrusive in any way. Cold emails are non-intrusive and can give the impression that the possible employer has the freedom to answer how and when they want.

How to write a cold message?

While writing a cold message, make sure that you don’t sound desperate and be respectful of their boundaries. 

Choose the right person you want to contact

Based on your industry and profession, identify the right person to contact. For that, you might have to do some research. You can explore their LinkedIn profiles to get information about them. 

It's important to look over a person's name, job title, LinkedIn summary, business name, industry, and location. In addition, you must have a high level of credibility “imprinted” in your profile.

How to find the right person? By using LinkedIn search filters, you can find the people of your industry/profession you might want to connect to.

Let them know why you are contacting

 Tell them who you are, where you work, how you found out about the company, and why you are interested in it. This may catch their attention and encourage them to read the rest of your cold message.

Personalize your message

If you personalize your message, you'll have a better chance of getting a response. This can be done by including the recipient's name in the email and mentioning some of their noteworthy work that you respect. This demonstrates that you care about them rather than just wanting them to care about what they can do for you.

Tips for sending cold messages

  • Send your message at a convenient or appropriate time
  • Keep it short, simple, and straightforward. Use tools like Closely
  • Before you send the email, double-check your grammar and spelling to ensure that it is professional and reflects your written communication skills.
  • Discuss some of the aspects of the recipient's work that you find fascinating, and how this ties you both. This will help you build confidence and improve your chances of receiving a response.

A few cold message templates

Here are some templates that you can use by making some modifications according to your requirements.  

Common interest

Hello there, [first name],

I found several of your (blogs, videos, and articles) on the (common) subject. I observed you know a lot about (subject), and we have a lot of similar perspectives!

I looked over your profile a little further and the content you share stirs my attention. I'd like to invite you to join my network!

With best wishes,

[your name]

Mutual connection

Hello [first name],

I've been seeing your profile in my feed lately. I discovered we have a mutual connection [name of mutual connection]. To be honest, your work at [business name] has impressed me!

I believe we share a lot of interests, and I'd like to get in touch with you.

Have a good day!

[Your first name]

Group request connection message

Hello there, [first name]!

I came across your profile on the [LinkedIn group name] and observed that we both have a passion for [industry name].

I'm always on the lookout for new and inventive methods to better our industry. Let's connect since I believe we have a lot in common!


[your first name]

Request message based on search results

Hello there, [first name],

I'm constantly on the lookout for reputable [industry name] professionals, and your name came up first in the search results.

I'd like to understand your working methods and procedures at [business name]. Let's get together!

Best wishes, [your name].”

Job inquiry

Hello there,

I understand you must be flooded with messages; nevertheless, if there are any employment openings for Insert Role, I would be more than happy to convey why I believe I would be a good fit.

Thank you, and have a wonderful day!


Your Name

The follow-up

Greetings, (First Name)

I understand you have a busy schedule. I'd like to talk to you about (mentioning the topic of the prior communication briefly). Did I mention that ( include an engaging one-liner that makes people want to respond) Please let me know if there is a time when I may message you? I'm looking forward to hearing from you.

Have a wonderful day!

Your Name

Creating messages that will generate responses does not have to be a difficult task. Work on your profile to make it appear professional and reliable. Consider both your written and visual representations. The more valuable connections you build, the more likely you are to receive responses.